Branding – Page 2 – unbloq.co.uk

04/10/2017 In

Calvary Wealth

Calvary Wealth was born from a long established wealth management consultancy. They wanted to capture the heritage of the old business and combine it with the new, so we used this mix to develop the brand tone of a modern corporate wealth management practice.

The elegant brand mark was designed to showcase the three defining perspectives of the Calvary Wealth brand – purpose, intention and direction – alongside a strong corporate colour palette. The Calvary device was designed to be used as a whole or split into its three separate parts, creating a supporting system that runs throughout the branding produced for the Calvary Wealth team.

We used the redesign of the Calvary Wealth website as an opportunity to clarify what Calvary do and showcase the knowledge and core values of the business.

The website was developed to focus on the services that are key to differentiating Calvary Wealth from their competition. The services section of the website offers a comprehensive glossary of the personalised service clients receive, and even though this section was content heavy we created a clean, easily browsable website that continues to work as a marketing tool and hub of information.

We worked on a mixture of corporate engagement material leading up to the launch of the new business; from address labels to client facing digital and printed literature, helping Calvary make the transition from their old brand to the new one as smooth as possible.

The new identity and branding works within the corporate field of financial services while reflecting the modern values and practices set out by the Calvary partners and staff.

View the Calvary Wealth website > calvarywealth.com

04/10/2017 In

Holmfirth Food and Drink Festival

Food, Food and more FOOD! We rebranded a Yorkshire Food and Drink Festival that attracts 30,000+ visitors per year and was starting a new chapter after being taken over by a residents group made up of local businesses.

After winning a competitive pitch, we were chosen to design a new brand identity and marketing communications for the Holmfirth Annual Summer Food and Drink Festival. We knew we wanted to bring colour to the branding for the festival and that was done by introducing watercolour food and drink illustrations (you know, because it’s a food festival) so we set about creating as many illustrations to match the varied range of festival participants. Burgers, cakes, cheese, pizza, you name it we painted it and yes, by the end we were hungry.

The new identity and colorful food and drink illustrations were a better representative of this festival, that rounded off the summer in this famous West Yorkshire village.

Holmfirth has a history in the production of stone and slate from the surrounding quarries so to work alongside the illustrations we created a slate inspired lockup that would house the new wordmark.

We helped the Holmfirth Food and Drink Festival team roll the new branding out across their social media in the form of event countdown graphics and updated profiles. We produced various way-finder elements and shop front take over graphics, placed in and around the village to create a well rounded brand experience usually reserved for the major city events.

The move by the festival organisers to rebrand paid off with an increase in participant applications and a footfall increase for the 2017 festival, happy and well fed folks in abundance!

04/10/2017 In

Reach Interactive

Unbloq started working with Reach Interactive in 2016 with a clear goal – improve the Reach Interactive brand and user experience across all digital offerings.

SMS marketing is a very competitive market place, with a mix of large established vendors and startups popping up all the time. Reach Interactive was already competing on a customer service level thanks to their in-house sales and customer service teams, but they had fallen behind the competition when it came to a website that could sell their service and the backend side of customer engagement with the Reach Interactive client dashboard design and usability.

We stripped everything back and jettisoned all the legacy design and build of the older site, creating wireframes that we could use as discussion points with the Reach Interactive team and in-house developers.

The user interface and user experience have all been updated to allow Reach Interactive to promote their services, price points and make the journey of existing customers wanting to access their accounts directly. We introduced new brand colours to create two distinct and easy to identify portals for the key user groups and get them to the correct destination with the fewest clicks.

The website uses bespoke icons and brand imagery to create a visually rich presence that keeps expanding with an improved user dashboard that uses our bespoke icons as identifying markers for each account options, improving overall user interaction across the board. We also created branded animations and illustrative content for Reach to use across social media and PPC campaigns.

Creating a new user experience and a much improved brand language we helped Reach Interactive up their game when it comes to competing in the competitive SMS marketing sector.

View the Reach Interactive website > reach-interactive.com