Holmfirth Food and Drink Festival

Food, Food and more FOOD! We rebranded a Yorkshire Food and Drink Festival that attracts 30,000+ visitors per year and was starting a new chapter after being taken over by a residents group made up of local businesses.

After winning a competitive pitch, we were chosen to design a new brand identity and marketing communications for the Holmfirth Annual Summer Food and Drink Festival. We knew we wanted to bring colour to the branding for the festival and that was done by introducing watercolour food and drink illustrations (you know, because it’s a food festival) so we set about creating as many illustrations to match the varied range of festival participants. Burgers, cakes, cheese, pizza, you name it we painted it and yes, by the end we were hungry.

The new identity and colorful food and drink illustrations were a better representative of this festival, that rounded off the summer in this famous West Yorkshire village.

Holmfirth has a history in the production of stone and slate from the surrounding quarries so to work alongside the illustrations we created a slate inspired lockup that would house the new wordmark.

We helped the Holmfirth Food and Drink Festival team roll the new branding out across their social media in the form of event countdown graphics and updated profiles. We produced various way-finder elements and shop front take over graphics, placed in and around the village to create a well rounded brand experience usually reserved for the major city events.

The move by the festival organisers to rebrand paid off with an increase in participant applications and a footfall increase for the 2017 festival, happy and well fed folks in abundance!
What we did

Print Design | Branding | Brand Guidelines | Illustration | Photography | Freehand Typography | Event Graphics | Social Media