Reach Interactive

Unbloq started working with Reach Interactive in 2016 with a clear goal – improve the Reach Interactive brand and user experience across all digital offerings.

SMS marketing is a very competitive market place, with a mix of large established vendors and startups popping up all the time. Reach Interactive was already competing on a customer service level thanks to their in-house sales and customer service teams, but they had fallen behind the competition when it came to a website that could sell their service and the backend side of customer engagement with the Reach Interactive client dashboard design and usability.

We stripped everything back and jettisoned all the legacy design and build of the older site, creating wireframes that we could use as discussion points with the Reach Interactive team and in-house developers.

The user interface and user experience have all been updated to allow Reach Interactive to promote their services, price points and make the journey of existing customers wanting to access their accounts directly. We introduced new brand colours to create two distinct and easy to identify portals for the key user groups and get them to the correct destination with the fewest clicks.

The website uses bespoke icons and brand imagery to create a visually rich presence that keeps expanding with an improved user dashboard that uses our bespoke icons as identifying markers for each account options, improving overall user interaction across the board. We also created branded animations and illustrative content for Reach to use across social media and PPC campaigns.

Creating a new user experience and a much improved brand language we helped Reach Interactive up their game when it comes to competing in the competitive SMS marketing sector.

View the Reach Interactive website > reach-interactive.com

What we did