URVO – The Perfect Answer

Call to Action Graphics from URVO's Bespoke Website

Photography Style for URVO bespoke webite

URVO – The Perfect Answer

URVO approached us in early 2017 with a tired and out-of-date website. Impressed by our work for other communication companies, including KAT Communications and Reach Interactive, they recruited us to develop a bespoke website to sell their subscription based packages.

Working with the URVO team we decided that the website needed to be visually rich using bespoke service icons and photography, yet focused on the benefits of subscribing to a virtual telephone assistant. We approached the design and website build with a mobile first approach, based on research that most (if not all) users of the URVO service would be busy professionals who are always on the move, so need a virtual assistant to help them in and out of office hours.

The URVO website works across all devices, but we knew that the majority of users would be busy professionals who relied on their mobile devices. That’s why the bespoke website and content structure was broken up into digestible sections for better mobile viewing.

By far, the biggest challenge was creating an online buying journey that was 100% online; the URVO team did not want to be contacted until the user had completed their service set up. Working with the URVO team we created a five step process to capture details and set up the service for each subscriber, ending with the user signing up for a URVO monthly subscription and paying securely via the payment partner.

We still oversee URVO’s entire digital mix, from SEO to social media, and are actively involved in establishing them as one of the biggest and best virtual assistants in the marketplace.

We overhauled the URVO brand, identity and website to create a B2C bespoke website and clean graphic language that represents the URVO approach and ethos.

View the URVO website > urvo.co.uk

What we did